Belarus
Key facts about Belarus:
- Size of Market: 20.3 bns
- BAT SoM: 19.5%
- Capital city: Minsk
- Population: 9.5m
- Language: Belarusian, Russian
Central office - Minsk
Cities where other offices are (Brest, Vitebsk, Gomel, Grodno, Mogilev)
Factories contract manufacturing BAT: Grodno Tobacco Factory «Neman» (other: Minsk Tobacco Factory “Tabak-Invest”)
Since when BAT operates on the market - since 1995
Headcount over 250 people
Government regulations - Republic
2-nd position on the market (after JTI)
Unique Selling Point – Why would a graduate want to build a career within this market?
Unique sales environments:
- strict government regulation
- limitation on opportunities to sell and import (import quotas), as well as produce (contracted access to factory capacities)
- sometimes unpredictable excise and pricing policy from the government side and other hardships make this business very agile and flexible, gives expertise in related areas (e.g. regulatory affairs, trade, sales in dark market, combination of direct sales and wholesales model)
- there is no equivalent programme from other FMCG companies on the market now; some similar programmes are provided from banks, audit companies, local car holdings.
