Caucasus
Key facts about Caucasus:
- Central office – Baku, Azerbaijan
- Cities where other offices are – Tbilisi (Georgia) and Yerevan (Armenia)
- Factories - None
- Since when BAT operates on the market – early 1990’s
- Headcount – 184 total
- Government regulations – Azerbaijan – dark market, Georgia and Armenia – relatively strict regulations
- BAT operating since 1995
- Caucasus consists of 3 countries – Azerbaijan, Armenia & Georgia
- We have a total market size of 21.6 billion sticks
- We have a total of 182 employees
- In 2008 we sold over 5.5 billion sticks
Key characteristics:
- Strong Premium segment in Azerbaijan fuelled by a relatively low cigarette prices;
- Slims growth in Armenia, very competitive environment;
- Down-trading trend in Armenia & slowdown of premium growth in Georgia;
- Mid price in Georgia driven by high excise differential for imports, strong local producers including PMI under license;
- Competition more aggressive (JTI re-entry in Azerbaijan and number of attempts of PMI entry)
Azerbaijan
- Size of Market: 12.6 bln
- Market Value (GBP): 381 mln
- BAT SoM: 41.6%
- Capital city: Baku
- Population: 8.8mln
- Language: Azerbaijani
- Population: 25mln
Georgia
- Size of Market: 6 bln
- Market Value (GBP): 230mln
- BAT SoM: 16.3%
- Capital city: Tbilisi
- Population: 4.4mln
- Language: Georgian
- Population: 2mln
Unique Selling Point – Why would a graduate want to build a career within this market?
3 different countries in terms of markets, legislations, culture, etc. Very interesting possibilities and challenges for young professionals, as well as opportunities for career development.
BAT Caucasus has one of the leading positions among FMCG companies in terms of salaries and benefits.
MT Program was started in Caucasus in 2009. We have one MT in Marketing Department
