Marketing
Within this function you will deepen your understanding in three main areas: Brand Marketing, Trade Marketing & Distribution and Strategy, Planning and Insights. The types of projects that you will be involved in will depend on when you join the organisation however through your two years you will further understand elements of Brand Positioning, Brand Authorship, Consumer Dialogue, Account Classification and Relationships, Strategy Planning and Insights and Market Tracking.
Brand Marketing
During Brand Marketing training you can gain an understanding of the elements of Brand Positioning as well as basic elements and processes of Brand Authorship. You will also further understand how these fit within creative process. You will learn how brand activities and programmes are developed and executed in the market and you will be able to successfully guide and facilitate information to the agency (creative briefs) and to work closely with agencies on execution and follow up of brand activities.
Trade Marketing & Distribution
Trade Marketing & Distribution plays an important role within the Marketing function and it’s important that you understand the basic principles of TM&D. You will need to recognise the strategic importance of ‘selling activity’ and demonstrate an understanding of the 9 step call sequence and its benefits. You will also be given an opportunity to demonstrate an understanding of Supply Chain flow and strategy. In addition you will further your appreciation of Consumer Dialogue through retail and how retail classification tools can be used to support brand activities.
Strategy, Planning & Insights
Your training will teach you about the basic principles of Strategy Planning & Insights and its role within the Marketing function. You will also develop further insight into:
- Understanding of the different research methodologies and using tools available to generate market, consumer and customer insights to improve marketing decision making
- Understanding of the role of market tracking in the business and information processes such as competitor analysis, demand forecasting and information management
- Clearly understanding the marketing planning process and how to drive alignment and integration of brand and trade plans in the planning process.
Testimonial
Maria Shostak
Marketing Planning Manager Eastern European Region
Why British American Tobacco might be the best employer for a graduate?
In BAT you get it all: the challenging tasks and the coaches to help you tackle them, the structured career plan with development opportunities in various functions, international environment and highest standards from the very first day of work, and international assignment as you will continue to grow, and the last but not least - a competitive package and a very respected employer name for any resume.. but you will not want to leave ;)
Tips and tricks for MT candidates
Know exactly what you want - in your life and career.
Do everything with passion. Enjoy what you are doing!
Be yourself but care about the people around you.
What was your personal experience of working with British American Tobacco?
This is not an easy question to answer - I came to BAT when I was 21, and I can tell you thousands of stories which happened to me during the last ten years. However I would always think about the FANTASTIC people I have met through work... BAT is known for the 'special' sort of people we have here - they are the best in everything: hard work, fun, and supporting each other!
