Our Strategy

Growth

Our business is about offering adult consumers high quality tobacco brands that we hope they will choose over those of our competitors.
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It is not about boosting the numbers of smokers, increasing the amount they smoke, or targeting the under-age.

We seek to increase our share of the global tobacco market through organic growth and strategically and financially appropriate mergers and acquisitions.
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Productivity

Our approach to productivity is about smarter use of our global resources to increase profits and generate funds for reinvesting in our business. ... more »
Our approach is integrated, aiming to establish a lower cost base throughout our supply chain while improving the quality of products and their speed to market, as well as optimising our deployment of people and capital.
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Responsibility

Can a business be socially responsible if its products can harm people? Our answer is simple, yet serious. Because we manufacture and sell products ... more »
that pose real risks to health, we believe it is all the more important that we manage our business responsibly, which includes working to develop potentially reduced-risk products. We also continue to support and promote effective, evidence-based tobacco regulation.
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Winning Organisation

To deliver our vision, we know we must also have the right people delivering their best work in the right working environment.

We want to attract, develop and retain high caliber people who can build the future of our global enterprise. We aim to foster an open, confident culture that encourages change and innovation, inspiring our people to perform to their best, and rewarding success.